What is Lead Matrix? How it works, pricing and who it's for
Lead Matrix is a B2B prospecting service run by AI and experts: how it works, plans and pricing, languages, and how it compares with agencies and software.
Lead Matrix is a subscription-based B2B prospecting service: artificial intelligence finds and emails the companies that match your ideal customer profile, experts run the campaigns, and the prospects who reply positively appear in a real-time dashboard. The service is operated by H HOLDING SARL, a Luxembourg company founded by Clément Houde, and runs in French, English, German, Italian and Spanish.
Lead Matrix at a glance
| What it is | An outsourced B2B prospecting service: software, data, sending and expert support in a single subscription |
| Who it's for | B2B companies selling high-value services or products who want more meetings without building a prospecting team |
| Channel | Personalised cold email, with automatic follow-ups |
| Price | €710 to €2,510 per month excl. VAT with a 12-month commitment (€790 to €2,790 over 3 months) |
| Launch | Campaigns go live 48 hours after your targeting is validated |
| Languages | French, English, German, Italian, Spanish |
| Company | H HOLDING SARL, Frisange (Luxembourg) |
How does Lead Matrix work?
The service follows four steps:
- Targeting workshop. In 45 minutes, you and an expert define your ideal customer: sectors, company sizes, regions, decision-maker roles, your offer and your key selling points.
- Campaign launch. The AI identifies the right companies and contacts, then sends personalised email sequences from dedicated sending domains, which protect the reputation of your own domain.
- Qualified replies. Every reply is analysed. Interested prospects land in your customer area and can be passed automatically to your sales team.
- Continuous optimisation. The experts review the results, refine the targeting and messaging, and check in with you regularly.
In your customer area, you follow emails sent, replies, interested prospects, meetings and deals won in real time. You can reply to prospects directly from their record, manage a sales pipeline and keep a "Do not contact" list (customers, competitors, sensitive contacts) that applies across every campaign.
How much does Lead Matrix cost?
Lead Matrix offers three plans, billed monthly. All prices exclude VAT.
| Plan | Price (12-month commitment) | Price (3-month commitment) | What's included |
|---|---|---|---|
| Starter | €710 / month | €790 / month | 2 campaigns, up to 3,000 prospects contacted per month, 1 country and 1 language, 2 users |
| Growth | €1,340 / month | €1,490 / month | 4 campaigns, up to 6,000 prospects per month, multi-country and multilingual, reply qualification by experts, 5 users |
| Scale | €2,510 / month | €2,790 / month | 8 campaigns, up to 12,000 prospects per month, dedicated account manager, unlimited users |
The setup fee (€590, or €990 for Scale) is waived with a 12-month commitment. A custom offer is available above 15,000 prospects per month. For a broader view of market prices, see our guide How much does outsourced B2B prospecting cost in 2026?
Who is Lead Matrix for?
Lead Matrix suits B2B companies that know how to sell once they have a meeting, but lack the time or resources to prospect. It is a particularly good fit when a single signed customer is worth several thousand euros, for example:
- ERP and Odoo integrators;
- cybersecurity providers, managed IT services and MSPs;
- specialist recruitment firms;
- web, SEO and development agencies;
- consultancies;
- B2B training providers;
- IT services and software development companies;
- B2B SaaS vendors;
- manufacturers and equipment suppliers.
The service is less suited to consumer-facing businesses, very low order values or companies that only want a contact list.
How is it different from an agency or software?
| Software only | Traditional agency | Lead Matrix | |
|---|---|---|---|
| Setup | Done by you | Included | Included, within 48 hours |
| Targeting and messaging | Written by you | Handled by the agency | By the AI, validated by experts |
| Visibility on results | Yes | Monthly report | Real time, in your customer area |
| Lead tracking through to the sale | Depends on the tool | Rarely | Pipeline included |
| Control over targeting | Full | Limited | Full, with expert validation |
| Cost | Low, but it takes your time | High | Predictable monthly subscription |
Software such as lemlist or La Growth Machine is a good choice if you have someone in-house to target, write and monitor campaigns every week. A traditional agency handles everything, but with less transparency. Lead Matrix sits between the two: technology delivers the volume, experts provide the judgement, and you keep visibility over everything. Read our detailed comparison: Lead generation agency, software or in-house SDR: which should you choose?
Is Lead Matrix GDPR compliant?
The rules for B2B email prospecting depend on the recipient's country. In France, it is allowed without prior consent if the message relates to the person's job, provided there is an unsubscribe link and information about their rights (CNIL). In the United Kingdom, PECR allows it to corporate subscribers. Other countries, such as Germany, Spain and Italy, require prior consent. Target countries are defined with you, and every campaign follows the local rules. Find out more: B2B cold email and GDPR: what is allowed.
Frequently asked questions
What is Lead Matrix?
Lead Matrix is a subscription-based B2B prospecting service that combines AI, which finds and contacts companies matching your ideal customer profile, with experts who run the campaigns. Interested prospects appear in a real-time dashboard.
How much does Lead Matrix cost?
From €710 to €2,510 per month excl. VAT with a 12-month commitment, and from €790 to €2,790 per month excl. VAT with a 3-month commitment. The setup fee is waived on a 12-month commitment.
How quickly do campaigns start?
Campaigns go live 48 hours after your targeting is validated, which happens during a 45-minute workshop.
Is there a minimum commitment?
Yes, the commitment is 3, 6 or 12 months, billed monthly. The longer the commitment, the lower the monthly price.
Which countries and languages does Lead Matrix cover?
Campaigns can run in French, English, German, Italian and Spanish, in the countries agreed with you and in line with each country's rules.
Do I own the prospects and the data?
Yes. Interested prospects, your notes and your pipeline belong to you and can be exported.
Who is behind Lead Matrix?
Lead Matrix is a brand of H HOLDING SARL, a company incorporated in Luxembourg (RCS B245271) and founded by Clément Houde.