lemlist alternatives: La Growth Machine, Waalaxy or a managed service?
lemlist, La Growth Machine, Waalaxy and a managed service compared: public prices, strengths, limits and which company each one suits.
lemlist, La Growth Machine and Waalaxy are among the most widely used prospecting tools in Europe. They are good tools. The real question lies elsewhere: do you have the time and expertise to make them work, or would you rather delegate? Here is an honest comparison.
Public prices at a glance
Prices taken from the vendors' pricing pages on 2 October 2026, excluding tax and subject to change:
| Solution | Listed price | Main channel |
|---|---|---|
| lemlist | Email: $69/month ($55 billed annually); Multichannel: $109/month ($87 billed annually) | Email, LinkedIn, calls |
| La Growth Machine | From €60/month per identity (Basic), €120 (Pro) | LinkedIn and email |
| Waalaxy | From €19 to €69 per user per month depending on the plan | LinkedIn, email as an option |
| Lead Matrix (managed service) | From €710/month excl. VAT, 12-month commitment | Email, with experts and dashboard included |
These figures are not directly comparable: a tool charges for access to software, while a managed service charges for the work done (targeting, copywriting, sending, sorting replies).
lemlist: the benchmark for personalised email
Strengths: advanced personalisation, multichannel sequences, built-in warm-up tool and contact database.
Best for: teams with someone available to design campaigns and monitor deliverability.
Limits: the tool's power takes time to set up; data, domains and strategy remain your responsibility.
La Growth Machine: LinkedIn and email multichannel
Strengths: workflows combining LinkedIn and email, contact enrichment, a clean interface.
Best for: salespeople who prospect heavily on LinkedIn from their own profile.
Limits: per-identity pricing climbs quickly for a team; LinkedIn strictly limits automation.
Waalaxy: accessible LinkedIn automation
Strengths: quick to get started, low entry price, ideal for beginners.
Best for: freelancers and small teams who want to automate their LinkedIn connection requests.
Limits: LinkedIn-centric, with capped volumes; email remains secondary.
The managed service: delegate the execution
With a managed service such as Lead Matrix, you do not run a tool: experts define the targeting with you, prepare the sending domains, write and send the sequences, then sort the replies. You follow every prospect in a real-time dashboard and focus on the meetings.
Best for: companies that want results quickly without hiring or learning a new trade.
Limits: a higher monthly budget than software alone, and a commitment of several months to allow time to optimise the campaigns.
How to choose
| Your situation | Best fit |
|---|---|
| You have an in-house expert and time every week | Software such as lemlist |
| Your salespeople prospect mainly on LinkedIn | La Growth Machine or Waalaxy |
| You want to delegate and track results in real time | A managed service |
| You want to test on a small budget | Waalaxy, or a managed service's entry plan |
For the full picture on costs, read how much outsourced B2B prospecting costs, and on the use of AI, our article on AI SDRs for B2B prospecting. To see what Lead Matrix includes, check our pricing.
Frequently asked questions
What is the best lemlist alternative?
It depends on what you are missing: if it is time or expertise, a managed service; if it is the LinkedIn channel, La Growth Machine or Waalaxy.
Can I use a tool and a managed service at the same time?
Yes: many companies hand email over to a managed service and keep a LinkedIn tool for their salespeople.
Do these tools include contact data?
Some include a contact database or enrichment credits, which are often limited or charged as extras. Check this before comparing prices.
Is LinkedIn automation allowed?
LinkedIn's terms of use strictly limit automation. Keep volumes moderate and usage close to normal human behaviour.