Will your prospecting pay off?
Enter your numbers: average deal size, margin, close rate, sales cycle. You get the number of deals needed to pay back a Lead Matrix campaign, plus a projection under three market scenarios.
Projection under the assumptions
| Cautious | Median | Optimistic |
|---|
Meetings booked during the commitment, deals signed after your sales cycle.
Cumulative margin and investment, median scenario
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How does the calculation work?
How is the break-even point calculated?
We divide the total investment (subscription over the commitment period, plus the set-up fee outside 12-month commitments) by the margin of one deal (deal size × gross margin), rounded up to the next deal. This figure depends only on your data.
Where do the three scenarios' rates come from?
The cautious scenario uses the Belkins study of 2025 campaigns: 0.45 % replies per email, about 1.5 % of prospects over a three-email sequence, and 3.5 % of replies turning into meetings. The optimistic scenario uses the lowest-performing hook analysed by The Digital Bloom, the “problem” hook (4.4 % replies, 0.69 % meetings), to stay realistic. The median sits in between.
How are meetings spread over time?
The first month counts for half (48-hour set-up, first replies within two weeks), then meetings come in steadily until the end of the commitment. Each meeting turns into a deal after your sales cycle, according to your close rate.
Are the results guaranteed?
No. This is an estimate to help you decide. Actual rates depend on your market, your offer and the quality of targeting, which we define with you in the kick-off workshop.
Sources of the assumptions
- Belkins, 2026 study of 7.5 million emails sent in 2025 (0.45 % reply rate per email, over 1,200 meetings from 34,393 replies)
- The Digital Bloom, reply and meeting benchmarks by hook type, November 2025
Indicative estimates based on your data and market averages. They are not a promise of results: actual rates depend on your market, your offer and the targeting.